Last Updated: January 2, 2026 Effective Date: January 1, 2026
Santa Cruz Salmon is committed to protecting your privacy and maintaining the trust of our customers. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit our website, purchase our products, or otherwise interact with us. This policy applies to all California residents in accordance with the California Consumer Privacy Act and subsequent amendments.
In the preceding twelve months, Santa Cruz Salmon has collected several categories of personal information to provide our services. These categories include identifiers such as your real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, and account name. We also collect commercial information, which includes records of personal property, products or services purchased, obtained, or considered, as well as other purchasing or consuming histories or tendencies. Additionally, we collect internet or other electronic network activity information, such as browsing history, search history, and information regarding your interaction with our website or advertisements. We collect this information directly from you when you place an order or create an account, and automatically through cookies and similar tracking technologies as you navigate our site.
We use the personal information we collect for various business purposes, including to fulfill or meet the reason you provided the information. For example, if you share your name and contact information to ask a question about our salmon or to place an order, we will use that personal information to respond to your inquiry or process your shipment. We also use your information to process payments, facilitate delivery, and provide you with support. Furthermore, we use your data to detect security incidents, protect against malicious or fraudulent activity, and debug to identify and repair errors that impair existing intended functionality of our website. We do not use or disclose sensitive personal information for purposes other than those permitted by California law.
Santa Cruz Salmon does not sell your personal information for monetary compensation. However, we may share identifiers and internet activity with third-party advertising partners for cross-contextual behavioral advertising, which may be considered “sharing” or “selling” under California law. We disclose these categories of information to service providers, such as payment processors and shipping carriers, only to the extent necessary for them to perform their specific business functions. You have the right to opt out of the sharing of your information for targeted advertising at any time.
As a California resident, you have the right to request that we disclose what personal information we collect, use, disclose, and sell. This includes the right to request the specific pieces of personal data we have collected about you since January 1, 2022. You also have the right to request the deletion of your personal information, subject to certain legal exceptions such as maintaining records for tax or shipping purposes. Additionally, you have the right to correct inaccurate personal information that we maintain about you. Santa Cruz Salmon will not discriminate against you for exercising any of your privacy rights, meaning we will not deny you goods, charge different prices, or provide a different level of quality if you choose to exercise your rights under the CCPA.
To exercise your right to know, delete, or correct your information, please submit a verifiable consumer request to us by emailing info@santacruzsalmon.com or by calling us at 831-477-9600. You may also opt out of the “sale” or “sharing” of your personal information by clicking the “Do Not Sell or Share My Personal Information” link located in our website footer or by enabling the Global Privacy Control signal in your browser. Our system is configured to automatically honor these signals, and we will provide a visual confirmation on our site once your opt-out request has been processed. We will verify your identity by matching the information in your request with the information we already have on file before fulfilling any data access or deletion requests.
We retain your personal information only for as long as is reasonably necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use, and whether we can achieve our purposes through other means. We maintain physical, electronic, and procedural safeguards designed to protect your personal information from unauthorized access and disclosure.
If you have any questions or comments about this notice, the ways in which Santa Cruz Salmon collects and uses your information, or your choices and rights regarding such use, please do not hesitate to contact us. You may reach us via email at info@santacruzsalmon.com.
