Here is a comprehensive SMS Privacy Policy tailored specifically for Santa Cruz Salmon. This document can be added as a standalone page on your website or included as a dedicated section within your main Privacy Policy.
It satisfies modern mobile carrier compliance requirements (such as 10DLC registration guidelines) by explicitly stating how phone numbers are collected, used, and protected.
Last Updated: July 1, 2026
At Santa Cruz Salmon, we are committed to protecting your privacy. This SMS Privacy Policy explains how we collect, use, and safeguard the personal information you provide when you opt in to receive text message updates regarding your seafood orders, community-supported fishery (CSF) catches, and boat landing logistics.
When you sign up to receive text message updates from Santa Cruz Salmon, we collect:
Your mobile phone number.
Your name (if provided during checkout or sign-up).
Your order history or pickup location preferences (to ensure you receive relevant local landing alerts).
Your consent record (the date, time, and method by which you agreed to receive messages).
We use your mobile information exclusively to provide the services you requested. This includes:
Sending real-time notifications when the boat lands or when your catch is ready for pickup.
Providing mandatory logistics updates (e.g., changes to pickup times or dock locations due to weather or ocean conditions).
Responding to customer service inquiries when you text us for help.
We value your trust. Santa Cruz Salmon does not sell, rent, lease, trade, or share your mobile phone numbers or SMS consent data with third parties or affiliates for marketing or promotional purposes.
Your mobile data and opt-in consent are strictly confidential and are used solely by authorized personnel at Santa Cruz Salmon to manage your seafood orders.
Note: This policy excludes data sharing required by service providers who strictly facilitate the delivery of our text messages on our behalf (such as our SMS gateway provider), provided they maintain identical confidentiality agreements.
If you no longer wish to receive text messages from us, you can unsubscribe at any time.
Simply reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any text message you receive from Santa Cruz Salmon.
After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time.
If you are experiencing issues with the messaging program or have questions about your notifications:
Reply HELP to any text message you receive.
Alternatively, you can contact our customer service directly via our website or email us at info@santacruzsalmon.com.
We implement a variety of industry-standard security measures to maintain the safety of your personal information. Your mobile number is stored within secure, password-protected databases accessible only by a limited number of persons who have special access rights to such systems.
We reserve the right to update this SMS Privacy Policy at any time to reflect changes in our practices or telecommunications compliance standards. Any updates will be posted on this page with an updated “Last Updated” date.
Would you like to review some specific text message templates for your landing alerts and pickup reminders to ensure they match this policy’s tone?
The Santa Cruz Salmon SMS program is designed to provide time-sensitive updates to customers who have pre-ordered or purchased a seafood catch.
Because commercial fishing schedules are highly dependent on ocean conditions and landing times, these text messages ensure that fresh fish is collected promptly at peak quality.
Messages include:
Real-time notifications when the boat lands or when the catch is ready for pickup.
Specific pickup location details, hours, or logistical changes.
Order confirmations and payment reminders related to the catch.
Santa Cruz Salmon strictly enforces a policy of explicit, verifiable consent. Mobile numbers will never be scraped, purchased, or automatically added to the SMS notification list.
Users can opt in through the following explicit methods:
Online Checkout: A checkbox at checkout on the e-commerce platform stating: “Sign up to receive text message updates about your catch’s arrival and pickup logistics.” This checkbox will never be pre-checked.
Online Sign-up Forms: Dedicated landing pages for Community Supported Fishery (CSF) shares where users explicitly enter their phone number to receive landing updates.
In-Person Sign-up: Physical sign-up sheets at docks or local pickup points where the intent to receive text alerts is clearly stated.
Customers have the right to opt out of receiving messages at any time. Every text message sent will include clear instructions on how to unsubscribe.
To stop receiving messages, users can reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message received.
Upon receipt of an opt-out keyword, an automated final confirmation text will be sent to verify the removal: “You have been unsubscribed from Santa Cruz Salmon updates. No further messages will be sent.”
To ensure transparency and help users who have questions about the messaging program:
Users can reply HELP to any message to receive contact information.
The automated help response will provide a customer service email address or direct phone number where the user can get assistance with their orders or subscriptions.
Because fresh catch notifications are tied to specific fishing trips, message frequency will vary depending on the active season and user ordering habits.
Frequency: Expect 2 to 4 messages per order cycle (e.g., confirmation, boat landing alert, pickup reminder, final call).
Quiet Hours: Except in emergency logistical situations (such as sudden extreme weather shifts altering safety at the docks), messages will only be sent between 8:00 AM and 8:00 PM Pacific Time.
Santa Cruz Salmon values customer privacy above all. Mobile numbers and consent data collected for SMS notifications are treated with strict confidentiality.
No Third-Party Sharing: Mobile information will not be shared, sold, rented, or traded with third parties or affiliates for marketing or promotional purposes.
Data Security: Access to the SMS platform is restricted to authorized personnel managing order logistics and customer service.
To comply with standard telecommunications rules, all opt-in mechanisms and terms will clearly feature the standard carrier disclosure:
“Message and data rates may apply. Message frequency varies based on order activity. T-Mobile is not liable for delayed or undelivered messages.”
The campaign managers will routinely audit the SMS platform to ensure that:
All opt-out requests are processed immediately.
The subscription logs accurately record the date, time, and method of consent for every number on the list.
No promotional marketing or unrelated content is sent via this specific operational notification channel.
.
