About Santa Cruz Salmon: Local Fishermen of Monterey Bay

In the cold, nutrient-rich waters of Santa Cruz, a family and a couple of good mates are working to keep a local salmon in the minds of Californians. We are a collective of stewards dedicated to the salmon, our tribe, and the health of our local community. One of the most underrated advantages of living in Santa Cruz and California is the access we get to fresh Salmon—one of the healthiest sources of protein. Our goal is to awaken Santa Cruz to how incredibly delicious salmon is and to how vital salmon populations are to our environment, worth protecting. It’s our local resource, so we need to be first in line when it comes to protecting it for the rest of America. There was a time just out of reach of our shared memory when California exported its Salmon around the world. This state was a mecca for the fish. When my Grandfather used to fish the San Lorenzo River with his father, the river was so full of Steelhead and Coho that it seemed as though there were more fish than water. Today, some locals don’t even know a few fish still run up its waters. What happened in California was a combination of damming the river for water and electricity. Along with overfishing due to poor stock management. And invasive species like Striped Bass are undermining our efforts to raise fish artificially in hatcheries. If we can fill some local stomachs with responsibly caught Salmon and tickle some taste buds. That’s an important step to bringing awareness to this amazing fish.